Webinar: The ultimate customer experience through data driven customer segmentation

Make the most with the power of data to create the ultimate customer experience. Are you involved in marketing and optimizing the customer journey? And do you want to create the ultimate customer experience? Then watch this webinar and discover how data can help you with this. During this webinar, we will talk about the following topics:

  • What are data-driven customer segments
  • The benefits of data-driven customer segments
  • Data-driven customer segments vs. traditional personas
  • 3 different methods to create data-driven customer segments
  • How to create the ideal IT marketing landscape for a data-driven approach
  • How to get the most out of your customer data platform (CDP)

BONUS: 3 must-have custom dimensions in Google Analytics for a data-driven approach.

Duration: 60 minutes
Spoken language: Dutch

Fill in the form to watch the Webinar

Webinar Customer Segmentation